Alix – The Story | About Alix Lasers®
The history of Alix Lasers® – from its founding in 2010 to the world's first 8-wavelength laser, the 2025 AI platform, Alix Robot®, and the Alix REVITA RX in 2026.
- Alix Lasers history
- Alix Story
- About Alix Lasers
- Alix Robot
- Alix REVITA RX
- AI diode laser history
About Alix Lasers®
We develop innovative laser technology designed to simplify your daily operations and inspire your clients with impressive results.
Your Success
When Alix Lasers® was founded, we had a clear objective: to simplify your daily work through innovative laser technology and to promote the success of your clinic. From the very beginning, the focus was on how we could best support you.
Today, with branches across the globe, we are proud to be a reliable partner for cosmetic and medical professionals. Our mission remains unchanged: to provide you with technologies that make your work more efficient – for your success and satisfied clients.
From Vision to World-Leading Manufacturer of AI Beauty Lasers
Success Deserves Quality
Since 2010, we have been operating under the guiding principle "Success Deserves Quality". Our goal was to offer high-quality cosmetic devices to beauty studios to achieve great results for their clients.
Under this motto, we began distributing laser hair removal systems and other premium devices.
Milestones for the Company
In 2015, we opened our first showroom and initiated the production of a new 3-wavelength laser. These steps allowed us to present our product range to a broader audience.
With the new 3-wavelength laser, we underscored our commitment to continuous development and quality in the beauty industry.
Growing with our Clients
We expand our showrooms and training facilities to provide cosmetic and medical professionals across Europe with direct access to our devices. Close cooperation with studios remains the core of our development.
Legal Protection for Originality
Our brand "Alix Lasers®" as well as our advanced technologies and ideas gain legal protection – ensuring our customers always enjoy the originality and quality of our products.
The Higher Regional Court of Berlin takes measures against product copies – a significant victory for the protection of our brand and the trust of our customers.
Three Continents – One Vision
Since 2023, Alix Lasers has operated its own development offices in the USA, India, and China. Research, development, and testing take place across three continents – the result is the world's first fully integrated AI laser platform.
This makes Alix Lasers the first provider worldwide to implement genuine artificial intelligence into professional laser systems.
The World's First 8-Wavelength Laser
Starting February 15, 2024, we introduce the world's first 8-wavelength laser with no fewer than 13 treatment options – combined in one sleek, space-saving device.
This development redefines standards in the aesthetic industry and opens new possibilities for cosmetic and aesthetic practices.
16-Second Analysis: The Breakthrough
At Cosmetica in November 2024, we become the first company worldwide to present our revolutionary AI system with a unique hair detector. Complete hair and skin analysis in just 16 seconds – all parameters are adjusted fully automatically.
With this innovation, we create efficiency and precision that was previously unthinkable in the industry.
Alix KI 2.0 – Voice Control
With Alix KI 2.0 – Voice Control, fully automated treatment becomes a reality: "Hello Alix, I have a blonde client with skin type 2, please treat arms, cooling at level 2..." – and the laser follows intuitively, precisely, and safely.
In 12 seconds, the system analyzes the skin, determines the type, provides care recommendations, and automatically transfers the optimal parameters.
Alix Lasers GmbH Austria
On January 24, 2025, Alix Lasers GmbH in Graz, Grillweg 7, is officially registered – as a distribution and training provider for medical and cosmetic devices.
In the new showroom, customers can experience the devices directly. Appointments: +43 676 360 1810.
Expansion into the United Arab Emirates
At the beginning of June 2025, Alix Lasers signs contracts for the new Alix Lasers Dubai location with a modern showroom in the UAE. Opening: September 1, 2025.
Another significant step in the international expansion of Alix Lasers.
The First Fully Automatic Hair Removal Robot
After over two years of intensive research, we present the Alix Robot® – the world's first fully automatic robot for hair removal.
It independently detects skin and hair type, calculates parameters in real-time, and performs the treatment without manual intervention. No staff needed, no downtime – just perfect results, around the clock.
Alix REVITA RX – Peak Performance Meets AI
The Alix REVITA RX combines pioneering AI technology with a sophisticated, performance-optimized system design – developed for the highest demands in professional medical-aesthetic hair removal.
Its intelligent architecture allows the parallel use of multiple wavelengths as well as the focused application of 4 individual wavelengths – with identical duty cycles. Effective energy delivery increases by up to 105% compared to standard devices.
Innovations that transform your studio daily life
Whether 3- or 8-wavelength lasers, the unique Silent Ice Cool System for comfortable treatments, or – as an absolute milestone – the integration of Artificial Intelligence: Our drive is and remains to offer you the best.
Even as the world's first company with AI-powered technology, we don't see ourselves at the finish line yet. We continue to perfect – for your success and the satisfaction of your clients.